Every so often, you found a QR code you could scan. Excitement filled the air as you wonder what was on the other end of that black-and-white barcode-looking box. You pull out your phone, open your camera and nothing. You forget that a 3rd party app is required, so you go download it, open it, scan it again and go to a website that isn’t optimized for mobile and is basically the worst experience ever. You delete the app and promise to never scan another QR Code again.

Fast forward to the last couple years. Everyone has a smartphone, the majority of websites are mobile friendly and both iOS and Android built QR Code readers directly into the camera app. The experience is now simple and flawless. This is why QR codes are now set up for success, and you should seriously be looking at them as part of your digital marketing strategy. To know more, read this article further by our digital marketing company in Delhi.

QR Codes As A Marketing Strategy

QR codes, or Quick Response codes, are a popular marketing strategy used by businesses to provide easy access to information, promotions, and other digital content. These codes can be scanned using a smartphone camera and linked to a website, social media page, video, or any other online resource. One of the main benefits of QR codes is that they offer a quick and convenient way for consumers to access information or promotions without having to manually enter a URL or search for a business online. This can be especially useful for businesses looking to engage with their audience at events or in-store, as QR codes can be placed on flyers, posters, or product packaging.

Additionally, QR codes can be used to track consumer behaviour and gain insights into which marketing strategies are most effective. By analyzing data from QR code scans, your digital marketing company can optimize their marketing campaigns and improve their ROI. To use QR codes as a marketing strategy, businesses can create custom codes using a QR code generator and then integrate them into their marketing materials. It's important to ensure that the landing page or digital content linked to the QR code is mobile-friendly and optimized for user experience.

In short, QR codes can be a cost-effective and innovative marketing strategy for businesses looking to increase engagement and drive conversions.

Tips To Use QR Codes The Right Way For Marketing

Retail Point-Of-Purchase Marketing

Did you know that 82% of customers consult their phones in-store before making a purchase? (The ROBO Economy Report, Feb 2018). As a customer is looking at your product in a store, they are likely looking for more information online while standing in the aisle.

Do you have a materials calculator that helps them calculate how much product to buy? Add a QR code to your signage and make it easy for them. Add a QR code to your packaging that links to a short 1-minute promo video on your product showcasing the benefits and ease of installation. The options are endless, but one thing is for sure - QR codes are now quick and easy to operate. Just be sure your experience on the other end of the code is adding value to the customer.

Feedback and Surveys

QR codes can be used to direct users to feedback forms or surveys, making it easy for businesses to gather valuable customer insights. By using QR codes, businesses can increase the response rate to their surveys and feedback forms, as users can easily access them through their mobile devices.

CTA’s (Call-to-Actions) in Advertising Campaigns

QR codes can be a simple and valuable tool to track engagement and ROI on advertising campaigns. Add a QR code to your print ad and track how strong your call-to-action is with your target market. This will help you define what type of messaging is working and what type of messaging is falling short.

Save Trees with Online Forms

Stop with the handwritten rebate, discount and program forms. Manufacturers need to move these forms online for two reasons; better user experience and internal efficiencies and automation. Add a QR code to your marketing pieces and direct the users to quickly and easily fill out their forms online and submit them immediately. I guarantee you’ll have a stronger engagement.

Discounts and Offers

QR codes are an effective way to provide discounts and promotions in digital marketing. By using QR codes on marketing materials such as posters, flyers, or product packaging, businesses can offer exclusive discounts and promotions to customers who scan the code. This not only encourages customers to make a purchase but also helps businesses track the success of their marketing efforts through the number of QR code scans. Additionally, businesses can use QR codes to link to landing pages that offer discount codes or promotions, making it easy for customers to redeem offers and incentivizing them to engage with the brand.

QR Codes are Ideal for Augmented Reality Experiences

If you are looking to implement augmented reality visualization into your marketing and sales process, utilizing QR codes that automatically open your 3D model is a fantastic user experience. QR codes are ideal for creating augmented reality (AR) experiences because they provide a quick and easy way to direct users to AR content. By scanning a QR code, users can access an AR experience that enhances their interaction with a product or brand. This can be especially useful in retail or advertising, where businesses can use AR to showcase products or offer immersive brand experiences.